Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site earns 22 visits a month from Google, all of them from three general electrical-contractor searches. You run a separate solar phone line, a separate solar email, a dedicated solar page and an active homepage popup offering a free solar site survey. Not one of your 31 tracked searches is about solar. It's all detailed below, with what to do about each one.
Your site appears for 31 tracked searches in Ireland. Three of them bring in every one of your 22 monthly visits, to the visit. About a dozen more of the 31 are other electrical companies' names, near-miss matches that bring in nothing. Solar, the service with its own page, its own phone number and its own homepage popup, doesn't appear in that list at all.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electrical contractors | 320 | 2nd. Brings 12 visits, over half your traffic. | 2nd |
| electrical services dublin | 110 | 3rd. Brings 5 visits. | 3rd |
| electrical contractors dublin | 210 | 5th. Brings 5 visits. | 5th |
| commercial electrician dublin | 320 | 22nd. No measurable visits. | 22nd |
| any solar search at all | — | Not one of your 31 tracked searches is about solar, despite a dedicated page, phone line and email for it. | Absent |
The pattern is clear: when a page is aimed at a search, in this case general electrical contractor work, it ranks near the top. Solar has never been given that aim. The page, the phone number and the popup all exist. Google has nothing pointing it at a single solar search anywhere on the site.
The site is well built for a general electrical contractor: real client logos, real project photos, a named managing director. These are the specific gaps stopping solar from being found the same way.
None of this is a design problem. The site already proves it can rank, for electrical contracting. What's missing for solar is aim: a page pointed at a named search, the same treatment the rest of the site already earns.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
22 visits a month arrive from Google today.
All 22 come from general electrical-contractor searches.
Solar searches reaching the site today: zero, so the solar opportunity can't be measured from your own numbers yet.
Your electrical rankings prove the pattern works: aim a page at a named search and it ranks, 2nd in this case, for a genuinely competitive term. The solar page and the offer you already promote just need the same treatment. What that becomes in survey requests and signed jobs depends on your close rate and your job values, and you know those numbers better than anyone. That's the sum worth doing on your side.
Other Dublin solar installers are already collecting the searches your solar page is missing. The advantage you hold, a domain that already ranks 2nd for a competitive electrical term and a genuinely active solar offer, only pays out once a page exists for Google to show for it too.